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Nancy's Notes

Help me please - I want my website to rank higher in Google!

Posted on November 25, 2013 at 12:35 AM

Help me please! I want my website to rank higher in Google!

It’s no secret that Google’s ranking algorithm is a huge secret. Is ranking an enigma? Not really, use relevant content on your website; write for humans and not spider-bots and you will naturally help increase your website’s ranking. Google is now looking at everything you write, not just key words, phrases, and paragraphs – there are over 200 dynamics that are taken into account. The key is still content – write unique work/verbiage/text. Don’t copy your information from another site, Google is smarter than your 8th grade English teacher and knows if you have stolen your content. Look at your website as a basic conversation about your products and services, but not above the middle school level. Keep it simple – write for your audience, not your peers. Google also rewards frequent updating. Many sites don’t really need frequent updates, and that is where a blog about your business or industry would be very helpful. You can pay for companies to help you do this, or you can do it yourself – just beware of any SEO/SEM company that promises you #1 page ranking, as that is not a guarantee anyone can offer, not even Mr. Google. There are things companies can do that will help you improve your ranking, but there are not magic shortcuts to search engine optimization. If you create content for your website and Facebook business page that is readable and relevant to your customers, then you should naturally rank well. I always say, just think of what your customers would Google to find you. How would they phrase it? What words would they use? Write those things down and then think about how you can connect with them. An FAQ page can help cover many questions and phrases about your business.

So what is the “secret” to ranking well? The secret is not being secretive; write about your products and services in a conversational way so that your customers can understand your business, frequently update your website, and use original content. That should cover the 200 aspects that Google looks at when ranking your website.

Here is a great short video from marketing Guru Eric Spellmann:   http://www.pinterest.com/pin/109493834664212648/  He has a great way of explaining this confusing topic in plain English.  



 

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