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Nancy's Notes

Ugly sites rank higher?? Say what?? Content vs. Web Design

Posted on April 30, 2013 at 9:25 AM

This is a 5 minute video that explains MANY of the questions I get from my small business owner clients about web design... please watch it. Eric Spellmann sends these out weekly and is a speaker/trainer for the SBDC at our national conferences. He explains things at the "normal person" level! :-)

 

http://www.ericspellmann.com/does-website-content-trump-web-design.html?utm_source=Spellmann+%26+Associates+List&utm_campaign=afcac5b54a-S%26A-0031-DoesWebsiteContentTrumpDesign&utm_medium=email

 

My notes:

 

  • Website content matters a smidgeon more than design now (to Google Bots)
  • Blog or add a text page about your business
  • Update your website frequently so the spider bots will continue to index your site
  • Get rid of FLASH!, get rid of extra graphics - google bots can't read or interpret flash or graphics.
  • Make content for humans - if its too wordy or ugly, you still won't get your conversion
  • Remeber WHY you have a website (and please don't make it ugly or too wordy), you still want your viewer to be able to navigate your site and convert to a lead or sale!

 

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